SocialSev

As social media becomes a more mainstream channel for marketing, it’s become obvious that in order to survive, organizations must adapt. Every day, news stories are published about how one company or another is adjusting to this new climate. Standing still is not an option.

Major media outlets like CNN have been criticized for falling behind citizen journalists on Twitter. Coca-Cola’s presence on Facebook was launched not by the company itself, but by a pair of fans. Ready or not, they were inheriting nearly a million Facebook fans and needed to develop a strategy quickly. My own analysis of the social media practices of companies like Ford and Chrysler struck a chord with a larger audience than even I imagined.

While corporate social media strategies grab headlines daily, a subject that is often overlooked is how educators of marketing students are adapting to their ever-changing field. Last week, I was fortunate enough to connect with Yuping Liu, an Associate Professor of Marketing at Old Dominion University in Norfolk, Virginia. I asked her to conduct a brief interview via email. My original intent was to use her responses as part of a larger piece on the subject. But I was so taken by the depth of her answers that I’ve decided to publish the interview in its entirety instead. More information on this young thought leader can be found after the interview. Read the rest of this entry »